Police Social Media Academy

SOCIAL MEDIA TRAINING FOR PUBLIC SERVICE PROFESSIONALS

Go from the basics to advanced social media strategy in three days!

INSTRUCTORS

Chase Winkle

Chase has a passion for police work, networking and social media. Chase Winkle has been a uniform police officer since 2008. He currently works for the Muncie Police Department and was previously part of the heroin task force. He founded the business networking group, Community Business Connections (CBC) and currently serves as president. The group has grown to over 50 members, and Chase plays a lead role in organizing networking events for CBC.
Chase also serves as the social media coordinator for the Muncie Police Department. In that role, he has grown the MPD Facebook page from 4,000 likes to over 9,000, partners with media departments across East Central Indiana, and raised over $60,000 for the MPD K9 division in just two months via social media.

Chase also began a Ride-Along program in which community leaders may ride in his police vehicle for part of his shift. By promoting this program on social media, the department received positive media coverage across the state. The ride along program has involved over 60 community leaders. This program has seen substantial attention on various social media platforms.

Joe Krupa is a Connecticut native who has been a happy Hoosier State resident for the past twenty-plus years. He has been a life-long dedicated public servant having worked as a paramedic, a volunteer firefighter and sheriff’s deputy.

Joe is a Ball State University graduate with a background in television production, photojournalism and public relations. He has received multiple journalistic awards along with a regional Emmy Award nomination for his work.

Joe has been a deputy sheriff with the Delaware County Sheriff’s Office since 2005 and is one of the department’s vehicle-crash reconstructionists. He currently serves as the department’s public information officer and social media manager. Since taking over management of the department’s Facebook property, Joe has nearly quadrupled its public presence to over 12,800 followers. He has also utilized Twitter to better engage with local and regional commercial media outlets. Joe also oversees and assists in production of a “Cops”-like YouTube program, Deputies of Delaware County, showcasing the efforts of local law enforcement officers engaged in daily police work.

Joe Krupa

Course Outline

PSMA offers specialized training to law enforcement and public safety agencies. Our Police Social Media Seminar is an intensive three-days of training that will help you better engage and interact with your community using Facebook and other social media platforms.

Seminar participants will not only gain insights into leveraging social media to obtain a broader audience reach, but will leave with the knowledge and inspiration to begin producing their own original content.

This program is tailored for any officer managing department social media pages, working in a public information officer role, or otherwise tasked with community outreach.

Some of the topics covered include:

Understanding basic Facebook analytics and why they’re important
Leveraging social media algorithms to broaden your reach
When and what to post
Generating quality content
Instagram, Twitter, YouTube, Snapchat overview; pros and cons
Dealing with criticism
Managing a crisis
Interaction with news media
Crime fighting and investigative efforts
Finding the message that “resonates” with YOUR community
Keeping up with technology and trends
Canva Design and Hootsuite overview
Photography basics, making a good picture
Video and editing basics
Pitfalls to avoid
Creating and enforcing a comment policy
Thinking “out-of-the-box”

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