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SOCIAL MEDIA TRAINING FOR PUBLIC SERVICE PROFESSIONALS

Go from the basics to advanced social media strategy in TWO days!

UPCOMING SEMINARS

INSTRUCTORS

Chase Winkle

Chase Winkle has a passion for police work, networking, and social media. He has been a police officer since 2008 and has worked various divisions, including: uniform patrol, narcotics, investigations, community relations, and more recently served as the department’s public information officer.

In his role as the social media coordinator for his agency, he grew the department’s Facebook page from 4,000 likes to over 12,000, partnered with media departments across Indiana, and raised over $60,000 for the agency’s K9 division in just two months via social media. Chase also launched several community-oriented programs including: snowball fights, water balloon fight & 100 foot slip & slide, and a program that allowed citizens to pay their parking tickets with a donation of cat food or litter to the local animal shelter. The parking ticket program received national attention, including an article in People Magazine.

Chase also began a ride-along program in which community leaders could ride in his police vehicle for part of his shift. By promoting this program on social media, the department received positive media coverage across the state and built long-lasting relationships within the community. The ride-along program involved over 90 community leaders and saw substantial attention on various social media platforms.

In the classroom, Chase puts an emphasis on the importance of engaging with your community, trying new things, and having fun! Chase utilizes various styles to make the 2-day social media class fun and hands-on. Chase has spent a considerable amount of time learning about various platforms’ algorithms, as well as legal issues that impact social media managers for public safety agencies.

Joe Krupa is a Connecticut native who has been a happy Hoosier State resident for the past twenty-plus years. He has been a life-long dedicated public servant, having worked as a paramedic, a volunteer firefighter, and sheriff’s deputy.

Joe is a Ball State University graduate with a background in television production, photojournalism, and public relations. He has received multiple journalistic awards and a regional Emmy Award nomination for his work.

Joe is a retired deputy sheriff, having served as a vehicle-crash re-constructionists with the Delaware County Sheriff’s Office since 2005. Prior to retirement, he served as the department’s public information officer and social media manager. After taking over management of the department’s Facebook property, Joe nearly quadrupled its public presence to over 15,800 followers in less than three years. He also utilized Twitter to better engage with local and regional commercial media outlets. Joe managed and coordinated the production of a Cops-like YouTube program, Deputies of Delaware County, showcasing the efforts of local law enforcement officers engaged in daily police work.

Joe Krupa

Course Outline

PSMA offers specialized training to law enforcement and public safety agencies. Our Police Social Media seminar is an intensive two-days of training that will help you better engage and interact with your community using Facebook and other social media platforms.

Seminar participants will not only gain insights into leveraging social media to obtain a broader audience reach, but will leave with the knowledge and inspiration to begin producing their own original content.

This program is tailored to any officer managing department social media pages, working in a public information officer role, or otherwise tasked with community outreach.

Some of the topics covered include:

  • Understanding basic Facebook analytics and why they’re important
  • Leveraging social media algorithms to broaden your reach
  • When and what to post
  • Generating quality content
  • Instagram, Twitter, YouTube, Snapchat overview; pros and cons
  • Dealing with criticism
  • Managing a crisis
  • Interacting with news media
  • Crime fighting and investigative efforts
  • Finding the message that resonates with your community
  • Keeping up with technology and trends
  • Canva design and Hootsuite overview
  • Photography basics/making a good picture
  • Video and editing basics
  • Pitfalls to avoid
  • Creating and enforcing a comment policy
  • Thinking “out of the box”

What Everyone is Saying...

Interested in hosting a training?

If your agency is interested in hosting one of our trainings, we’d love to talk with you about it! Hosting agency receives two (2) complimentary seats in the class for attendees of their choice!*

Location requirements:

  • Classroom with available seating for at least 25 students
  • High-speed WiFi connection with internet access
  • LCD computer projector and screen

Host agency responsibilities:
You must be able to fill a minimum of 20 seats with attendees from other surrounding agencies.* (We will assist with coordinated outreach and marketing.) You must also provide morning refreshments for attendees, including coffee and water (juice and/or other soft drinks optional) and donuts and/or pastry items (fruit optional).

*You must fill a minimum of 20 seats to receive your 2 complimentary seats

Training consists of two full days of instruction and immersive learning on popular social media platforms. Students on the first day get an hour lunch break on their own and a working lunch in the classroom on day two provided by PSMA.

Contact: Chase Winkle  cwinkle@psmatraining.com.

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