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5 Essentials for an Effective Social Media Strategy

From vines and cat photos to memes and number neighbors, it can be difficult to keep up with internet trends. If you’re not sure what half of those things even are, don’t worry. It doesn’t necessarily matter what type of content you’re posting to social media (well, sort of… we’ll get there). Adhere to these…
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Using Google Alerts to Simplify Content Development

Few things about social media marketing are innately simple. From figuring out algorithms to building a following, it can often feel like the online marketing world is actively working against you. But every once in a while, the marketing Gods bestow a gift upon us that can assist with creativity, efficiency, AND quality content.  That…
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5 Steps to an Approved Social Media Program

In today’s tech-centric world, it seems like everyone is on social media. From makeup artists and influencers to niche businesses and large corporations, everyone is posting updates, liking content, and sharing stories. And for good reason — A solid social media program can help businesses reach new customers, grow sales, and — most importantly —…
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Why You Need to Showcase Officers on Social Media

So you’ve created a Facebook page for your law enforcement agency… Maybe you’ve even done a live video. Wherever you are in your social media marketing journey, congratulations! You should be proud. And now, you should definitely start to showcase officers on social media. People like people… that includes police officers! Think about your favorite…
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6 Reasons Police Departments Should Use Social Media

Social media has become an integral part of the modern world, affecting how we do everything from complete transactions to interact with one another. Even the least tech-savvy people use social platforms to wish loved ones a happy birthday and stay in touch with long lost friends. With so many people online, there’s no question…
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Four foolproof steps to make it through your next Facebook Live

Be prepared. Sure, you could be spontaneous and click the “live” button without an agenda, but logistically, you should have some things prepared. Make sure to have good lighting and sound. This doesn’t have to be a Hollywood production, but having a bright video, sound that is clear and not muffled, and limited background noise…
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Do We Really Need That Training?

In the police world, training is not only important, it’s an ongoing requirement. We train in firearms, hand-to-hand combat, mental health, driving, and the list goes on, and on! Our departments know how important training is. Most departments have a senior officer in charge of training, whose only focus is to make sure you get…
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Make your police officers more approachable with social media

As a public safety agency, it’s important to find ways to make your police officers more approachable. To many citizens, the identities of law enforcement agents can be somewhat of a mystery. As a citizen, unless you’ve found yourself getting busted with a traffic violation, a car accident, or in the midst of some sort…
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