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5 Social Media Technology Tools You Desperately Need

Whether you have years of experience running business profiles on social media or recently started your first one, technology is your friend. From online apps to in-hand gadgets, we’ve compiled a shortlist of social media technology tools to make things easy. With these tools, you’ll improve your video creation, content development, and graphic design efforts…
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7 Tricks to Simplify Social Media Content Development

Maybe you’ve been running a successful social media program for several months. Or perhaps you’ve finally gotten your agency on board with adopting a social strategy. Wherever you are in the journey of using social media for your law enforcement agency, you’re likely struggling with social media content development. Believe us, it’s not you. Even…
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5 Essentials for an Effective Social Media Strategy

From vines and cat photos to memes and number neighbors, it can be difficult to keep up with internet trends. If you’re not sure what half of those things even are, don’t worry. It doesn’t necessarily matter what type of content you’re posting to social media (well, sort of… we’ll get there). Adhere to these…
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Using Google Alerts to Simplify Content Development

Few things about social media marketing are innately simple. From figuring out algorithms to building a following, it can often feel like the online marketing world is actively working against you. But every once in a while, the marketing Gods bestow a gift upon us that can assist with creativity, efficiency, AND quality content.  That…
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5 Steps to an Approved Social Media Program

In today’s tech-centric world, it seems like everyone is on social media. From makeup artists and influencers to niche businesses and large corporations, everyone is posting updates, liking content, and sharing stories. And for good reason — A solid social media program can help businesses reach new customers, grow sales, and — most importantly —…
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Why You Need to Showcase Officers on Social Media

So you’ve created a Facebook page for your law enforcement agency… Maybe you’ve even done a live video. Wherever you are in your social media marketing journey, congratulations! You should be proud. And now, you should definitely start to showcase officers on social media. People like people… that includes police officers! Think about your favorite…
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6 Reasons Police Departments Should Use Social Media

Social media has become an integral part of the modern world, affecting how we do everything from complete transactions to interact with one another. Even the least tech-savvy people use social platforms to wish loved ones a happy birthday and stay in touch with long lost friends. With so many people online, there’s no question…
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Four foolproof steps to make it through your next Facebook Live

Be prepared. Sure, you could be spontaneous and click the “live” button without an agenda, but logistically, you should have some things prepared. Make sure to have good lighting and sound. This doesn’t have to be a Hollywood production, but having a bright video, sound that is clear and not muffled, and limited background noise…
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