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Using Google Alerts to Simplify Content Development

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Few things about social media marketing are innately simple. From figuring out algorithms to building a following, it can often feel like the online marketing world is actively working against you. But every once in a while, the marketing Gods bestow a gift upon us that can assist with creativity, efficiency, AND quality content.  That…
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5 Steps to an Approved Social Media Program

In today’s tech-centric world, it seems like everyone is on social media. From makeup artists and influencers to niche businesses and large corporations, everyone is posting updates, liking content, and sharing stories. And for good reason — A solid social media program can help businesses reach new customers, grow sales, and — most importantly —…
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Why You Need to Showcase Officers on Social Media

So you’ve created a Facebook page for your law enforcement agency… Maybe you’ve even done a live video. Wherever you are in your social media marketing journey, congratulations! You should be proud. And now, you should definitely start to showcase officers on social media. People like people… that includes police officers! Think about your favorite…
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